What’s the big idea?

Right off the bat, we should get one thing straight: We are not big. By any stretch of the imagination. We have one office. About six full-time employees. And an asset valuation that depends mainly on how many Diet Cokes are left in the fridge.

So why is our nickname “Big”?

Well, it’s not because the initials of “Beatley Gravitt Incorporated” are just a letter transposition away. At least, that’s not the only reason.

And it’s not for irony’s sake. Trust us, we enjoy a little witty incongruity as much anybody (including Alanis Morrisette, who, to be fair, probably does know the actual definition of “ironic,” lyrics notwithstanding). But a smirk is nothing to build a business on. Not ours, anyway.

So why “Big”? Well, look again at the title of this page: “What’s the big idea?” You see, that’s the question we ask ourselves with every project. What idea will be big enough to stand out from the crowd? To encompass the entire message? To make an impact? Coming up with that big idea is what our business is all about. And we do it really well. Which might be the reason we’re still going strong after almost half a century.

“Big” is an apt name in another sense, too. Our long history of doing great work—and being great to work with—has enabled us to build an extensive outside network of people and resources to complement our own. This “Big network” includes some of Richmond’s best talent (and if you didn’t know, Richmond’s best is some of the best in the nation; as home to the Martin Agency and the VCU Brand Center, Richmond is one of the east coast’s principal creative hubs). We have ongoing relationships with leading-edge creatives, strategists, media specialists, PR experts, broadcast producers, web developers, photographers, printers—you name it. So whatever it takes to get the job done, we have resources at the ready.

That’s the big idea, then, behind our “Big” name. And that’s why you should try us on for size.