http://www.bigaddress.com beatley gravitt incorporated Wed, 01 Sep 2010 23:39:02 +0000 http://backend.userland.com/rss092 en Have you seen the cover of the newest Vampire Weekend album, Contra? It looks nothing like the picture above, by the way, which we’re showing you since we don’t own the image rights to the actual cover. Problem is, Vampire Weekend may not own the rights, either. How’s that? Well, it’s ... http://www.bigaddress.com/2010/08/30/vampires-and-other-leeches/ By now, it’s safe to say (or bemoan, depending on your point of view) that social media is here to stay. Even if Facebook and Twitter don’t endure (and aren’t they the old guard by now, anyway?), the model is entrenched (or, again depending on your predilections, the damage has ... http://www.bigaddress.com/2010/08/02/are-we-taking-a-tumble/ (Pieter Bruegel's "The Tower of Babel.") This week at Big, we were discussing a marketing project that will require reaching an audience whose first language is not English. There are, of course, a number of distinctive challenges with such a project, and accurate translation is only one of them. For ... http://www.bigaddress.com/2010/07/23/lost-in-translation/ Advertising, it’s often said, lies at the intersection of art and commerce. Some would describe it as art in service of commerce. Which is fair enough, as rough characterizations go, but advertising is hardly the only creative discipline in which this relationship with business holds true. Look at the entertainment ... http://www.bigaddress.com/2010/07/09/the-inverse-of-advertising/ As long-time experts in Investor Relations, we at Big help our clients keep up with the latest thinking and best practices, both in print and online. Of course, online is where change is occurring most rapidly. So we not only monitor the ever-evolving best practices of IR websites, we also ... http://www.bigaddress.com/2010/07/02/the-big-approach-to-investor-relations-websites/ Just when you think traditional advertising is past its prime and nothing can be fresh unless it’s got “2.0” behind its name, someone comes along to remind us that it’s all about the idea, not the medium. Take outdoor advertising, for instance. It’s not all billboards and bus cards. In ... http://www.bigaddress.com/2010/06/25/creativity-and-more-set-free/ Like a significant portion of the world’s population, we here at Big have our eye on the various balls being kicked around right now in South Africa. But our interest is due to more than a love of the sport and patriotric fervor—we recently completed a project tied to the ... http://www.bigaddress.com/2010/06/18/south-african-wine-gives-us-world-cup-fever/ What words come to mind when you hear “AT&T” these days? Incompetence? Ineptitude? Ham-fisted, ivory-towered, greed-driven mismanagement? Suffice to say, AT&T has done its brand no favors during its tenure as the exclusive U.S. carrier of Apple’s iPhone. Hordes of the smart device’s users twitch and salivate at the merest hint ... http://www.bigaddress.com/2010/06/11/sympathy-for-the-devil/ The airport experience. Even the most mild-mannered of us can devolve into rage-blinded Neanderthals when confronted with the lines, the delays, the cancellations. How many times have you vented and ranted to friends and family after an especially frustrating encounter? So you can surely sympathize with Paul Chambers of South ... http://www.bigaddress.com/2010/06/04/crime-and-punishment-and-twitter/ Of course, when we say “mighty fine art,” we’re not being colloquial (or not entirely). We’re purposefully using the term “fine art,” as distinct from commercial art, in reference to the kind of fine-art paintings that our art director John Oat has been producing for years. Still, “mighty fine” would ... http://www.bigaddress.com/2010/05/28/big-art-director-creates-some-mighty-fine-art/