September 16, 2010 at 12:02 am by Mike
On behalf of our client American Public Education, Inc. (and…well…on our own behalf, too), we are proud to announce that Big has just been presented an American Graphic Design Award for the 2009 APEI Annual Report. According to Graphic Design USA, the almost 50-year-old news magazine behind the awards, the 2010 competition attracted more than 8,000 entries from across the nation, and only a very select percentage were recognized with an Awards Certificate of Excellence. It’s a real honor for us, but just as important, it’s a reminder that great work only happens with great clients—like APEI.
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September 15, 2010 at 10:14 am by Mike
Sometimes in marketing, you have to make assumptions about your target—there just isn’t always time or budget enough to gather demographic information as complete as you’d like. But at least you’re conscious of these assumptions. So you can make allowances. But unconscious assumptions—biases and stereotypes to which we all unthinkingly subscribe—those will kill you.
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September 6, 2010 at 1:35 pm by Mike
Well, technically, last week’s relocation wasn’t really a move upward—our new address is actually about three blocks south of our old one. Still, there were stairs to climb, as our new offices occupy space on both the second and third floors of our new building. So thank heaven for professional movers. (We creative types aren’t really known for our upper body strength.)
One East Cary Street is the new address (our phone number stays the same). And we have to say, we’re quite excited about our new digs. We hope you’ll stop by soon to check them out. As long as you’re willing to overlook the boxes we still have to unpack.