Like a significant portion of the world’s population, we here at Big have our eye on the various balls being kicked around right now in South Africa. But our interest is due to more than a love of the sport and patriotric fervor—we recently completed a project tied to the games.

One of our clients, you see, is the Country Vintner, the third largest distributor of fine wines on the east coast. And among the many exquisite vintages they import from all over the world is a select range of incredible South African wines. What better time to celebrate these wines (asked we and the Country Vintner) than during the World Cup? So we worked with our client to produce a set of marketing materials designed to educate customers about not only the South African wines and wineries that are part of the Country Vintner’s portfolio, but also about the amazing viticultural tradition of this truly unique land. (For instance, did you realize South African wine has a history dating back to 1659?) The release of these marketing materials was timed so that they reached customers’ hands right as the World Cup began.

As we watch the games (in fact, the U.S. - Slovenia match is streaming in our office as I write this), we feel fortunate to have worked on this project—it has certainly given us a keener appreciation for the heritage of the country so graciously playing host. So join us now in a metaphorical toast to the World Cup and to South Africa. Then perhaps sometime soon raise a literal glass filled with one of the country’s distinctive flavors.