Obligatory iPad post
Stop me if you’ve heard this, but—the new Apple iPad has launched. What? The ongoing onslaught of coverage this week from nearly every media outlet imaginable was sufficient to alert you? Fair enough. Then you probably don’t need us to tell you that more than 450,000 of the “magical, revolutionary” devices (Apple’s words) had been sold as of yesterday morning. (Maybe you snagged one for yourself.) You might know, too, that there are already more than 3,500 new iPad apps available, with 3.5 million downloaded so far. And it’s a safe guess you’ve heard some reviews. There are certainly some naysayers, with more than one pundit dismissing the iPad as nothing more than an oversized iPhone (that doesn’t make calls), but it seems the majority of the response has been positive, even effusively so.
As proclaimed by Walt Mossberg, digital guru of the Wall Street Journal, “this beautiful new touch-screen device from Apple has the potential to change portable computing profoundly, and to challenge the primacy of the laptop. It could even help, eventually, to propel the finger-driven, multitouch user interface ahead of the mouse-driven interface that has prevailed for decades.”
That’s high praise indeed. Which brings us to the point of this not-entirely-obligatory post. To wit: do your marketing plans include an iPad app? We’ve asked you this question in regard to the iPhone on more than one occasion. Because the iPhone has changed the landscape of mobile advertising. And the iPad, based on predictions like that of Mr. Mossberg and others, is going to be shaking up a few paradigms of its own. So it’s definitely not too early to evaluate this new medium for your message. And we’d be happy to help—just give us a call.