A creative studio focused on marketing and corporate communications, Big works with clients large and small, from Fortune 500s to non-profits, on projects that range from print collateral and advertising to interactive to broadcast.

Breaking up: Is it really that hard to do?

January 8, 2010 at 5:51 pm by Mike

Look in your local paper’s business section, and what do you see? Announcements of new projects, new hires, new expansions. It’s all about growing and acquiring and branching out. Which is perfectly understandable. What’s new is, after all, news.

Of course, it’s also news when a client leaves, an employee departs, a bid is lost. This, however, is not the kind of news a company typically likes to trumpet. Which, again, is understandable. But it’s a little silly just how deathly afraid some folks are of even mentioning a goodbye as opposed to a hello. Because a parting of ways is not by definition a bad thing. Sometimes it is, sure. But sometimes it’s better for all concerned. And sometimes it’s just…well, it’s just part of the game.

For instance, this week we said goodbye to our director of business development, Joe DeLoria, who’s off to pursue other interests. We wish him nothing but the best. And that being the case, we see no reason not say so publicly. Good luck, Joe. We’ll miss ya.

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