Funny business: Mac vs. PC
Here at Big, we are unabashedly, unreservedly Mac partisans, in the War of the Roses that is Mac vs. PC. Of course, that’s par for the course in the ad and design biz—layout and image processing applications have for years been developed with a Mac-centric focus, regardless of eventual cross-platform availability. Then there’s the simple and powerful appeal that Macs have for we artistic types as standard-bearers for good design. Whatever else you may think of Apple, their innovations in industrial design are indisputable.
But really, who cares about the substance of the Mac vs. PC debate, when the surface of Apple’s self-promotion is so crazy entertaining? Give me a company that manages to consistently put out genuinely funny, wickedly smart TV spots, and I’m putty in their hands. Witness this week’s new Apple ads, unleashed to dampen the debut of Microsoft’s new operating system, Windows 7. Go see them here. Seriously, guys, you had me at “Hi, I’m a Mac.”