The big blog

Quickly, let me rush to make this clear: we’re not, for the most part, celeb-hounds here at Big. And even if we were, Mr. Timberlake, talented though he is, would not likely be the target of any fannish obsession we might display. (Our sensibility runs more lo-fi indy than mainstream dance-pop.) Neither are we suggesting with our importuning headline that JT would find any of our content here especially relevant, or even entertaining.

No, our objective, and the purpose of this post, is to aid a brother in arms, whose plight we discovered during his visit to our offices just two days ago. This fellow traveler is none other than Mr. D.J. Edgerton, CEO and co-founder of the entirely impressive Zemoga, a digital innovation company with offices in New York and Bogotá.

So in what pickle has Mr. Edgerton found himself, and how does it involve Mr. Timberlake? It seems that one of Zemoga’s creative dabblings, a YouTube video amusingly riffing on some potential consequences of Twitter’s 140-character limit, caught Justin’s attention. Not long after, D.J. found himself with a Twitter follower request from Justin himself. And upon accepting that request, D.J. entered a torturous period of paranoia, uncertainty, and self-doubt, the crux of which was his worry, with every new impulse to tweet, whether or not said tweet would prove Timberworthy. You can, I’m sure, feel his pain.

Eventually, D.J. decided he had no choice but to ask that Mr. Timberlake stop following him—the pressure was simply too much. In fact, D.J.’s public request appeared this week on The Huffington Post. It’s a heartfelt and moving missive—read it yourself—revealing a desperate urgency that only the most cold-hearted could ignore. Thus and therefore, we offer up this post, calling to Mr. Timberlake’s attention an alternative source of marketing-related internet content, in the small hope that it may prove added incentive for Justin to part ways in the Twitter realm with D.J., and thus restore sanity to his gentle soul.