Breakfast of champions
If you’re Pat the Baker, purveyor of Ireland’s favorite bread, what do you do when you develop a new loaf specifically for toasting? You call up the ad agency bloom, in Dublin, which then cooks up a campaign featuring portraits of famous Irish writers, a campaign in which toast is not only the message, it’s the medium. Along with W.B. Yeats and Samuel Beckett, Oscar Wilde (above) is paid lightly scorched tribute, which brings to mind his maxim that “biography lends to death a new terror.”
But where is James Joyce, you ask? How did he miss out on this tasty treatment of Emerald Island icons? Fear not—elsewhere on the web, he too is beneficiary (victim?) of today’s advanced communication tools. 
Actually, this is a project worth watching. The folks at ulyssesseen.com have set themselves the ambitious task of transforming Joyce’s modernist masterpiece Ulysses into an online comic book/graphic novel, complete with linked scholarly annotations. Not only are they humble about the enormity of their undertaking, they are quick to point out that theirs is a work meant to complement Joyce’s genius, not replace it. The first of 18 planned episodes (corresponding to Joyce’s own Homeric division of the book) is up now. You really should take a look. Perhaps during breakfast, with coffee and toast.