Comments on: Art meets commerce:Hands off my favorite song http://www.bigaddress.com/2009/01/15/art-meets-commercehands-off-my-favorite-song/ Think Big. Fri, 26 Aug 2011 20:37:02 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Jill Marquardt http://www.bigaddress.com/2009/01/15/art-meets-commercehands-off-my-favorite-song/#comment-15 Jill Marquardt Fri, 23 Jan 2009 15:02:20 +0000 http://www.bigaddress.com/?p=592#comment-15 Thought-provoking post - thanks! So many factors do influence whether a spot strikes me as an homage or sellout. For me... - Quality of the performance (a cover band may be cheaper, rights-wise, but fans of the song may wish to only hear the original musicians singing it - e.g. Springsteen, the Fixx, etc.) - The image/personality of the musicians (punk, heavy metal or traditionally anti-establishment acts seem tough to pull off, especially if it's FOR the establishment, e.g. Rage Against the Machine for an accounting firm) - Is it appropriate for the subject matter? Plays on words can either really work or woefully miss the mark. (e.g., "who let the dogs out" might work really well for a doggie daycare but perhaps not so great for an animal shelter) Again, great post and good blog - look forward to reading more! Thought-provoking post – thanks! So many factors do influence whether a spot strikes me as an homage or sellout. For me…

- Quality of the performance (a cover band may be cheaper, rights-wise, but fans of the song may wish to only hear the original musicians singing it – e.g. Springsteen, the Fixx, etc.)
- The image/personality of the musicians (punk, heavy metal or traditionally anti-establishment acts seem tough to pull off, especially if it’s FOR the establishment, e.g. Rage Against the Machine for an accounting firm)
- Is it appropriate for the subject matter? Plays on words can either really work or woefully miss the mark. (e.g., “who let the dogs out” might work really well for a doggie daycare but perhaps not so great for an animal shelter)

Again, great post and good blog – look forward to reading more!

]]> By: Jesse http://www.bigaddress.com/2009/01/15/art-meets-commercehands-off-my-favorite-song/#comment-13 Jesse Sun, 18 Jan 2009 23:56:23 +0000 http://www.bigaddress.com/?p=592#comment-13 wow.... great song i dunno why they would use it in a car commercial though... course i dont understand any of what the artical meant i just felt like leaving a comment cuz' me dad wrote it (and i really like the song) Grea job dad! keep up the BIG work wow…. great song i dunno why they would use it in a car commercial though… course i dont understand any of what the artical meant i just felt like leaving a comment cuz’ me dad wrote it (and i really like the song) Grea job dad! keep up the BIG work

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